For this project, I served as the Graphic Design Coordinator for Defined, an immersive art and spoken word event produced by USC’s Performing Arts Committee. I led the visual direction for the event, building a cohesive branding identity inspired by retro typography and the aesthetics of vintage literary publications to reflect its celebration of written and spoken expression.
From concept to execution, I developed all visual assets—primarily for the event's Instagram account—ensuring a consistent look and feel across the event’s Instagram campaign. The design not only captured the mood and tone of Defined but also helped generate excitement and drive strong attendance.
